Privacy

Direct Marketing and its Relevance: The Opt-in Challenge
Direct Marketing and its Relevance: The Opt-in Challenge
How can organizations strengthen their direct marketing activities given the changed privacy legislation? What has changed for the practice of direct marketing activities since the GDPR, came into the effect. How can an organization continue to justify 'direct marketing' in a changing privacy landscape and increase its relevance (the opt-in challenge)? These are the questions that we answer in this article.
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Quick Look at The Data Privacy Trends in 2020
Quick Look at The Data Privacy Trends in 2020
January 28th, 2020, was the day observed as Data Privacy Day. This day was used as an acclamation of International efforts to give individuals the power over data privacy and encourage businesses to provide privacy, secure the data and enable trust among customers. Since January 2020, a lot has changed, and we can expect a shift in data privacy trends globally.
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What To Expect From Privacy Laws – Data Privacy Trends in 2020
What To Expect From Privacy Laws – Data Privacy Trends in 2020
In recent years, we have seen golden moments of customer's data protection around the world like: • When General data protection law took effect in 2018. • When California's Consumer Privacy Act came was cleared in 2018. It received additional amendments in 2019 and was enforced in 2020. • When data privacy legislation became the focus of many states like New York, Massachusetts During these developments, we even saw two more states pass their privacy laws. With time, more states are looking into proposing privacy legislation. It clearly states that privacy is not going to slow down any time soon.
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Data Privacy Issues - Companies Seek Data Experts in 2020
Data Privacy Issues - Companies Seek Data Experts in 2020
Going directly towards data privacy issues will be a challenge for many companies. First, let us break things down and view things from customer experience and customer relationship management angle. To retain the old customers and acquire new customer's trust is the most prioritized and crucial task to perform. In a time when data is a treasure, the data experts of your organizations protecting the wealth must fulfill their job. Otherwise, the customer will no longer be interested in doing business with you.
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Update: Guide for Organizations to Respond to DSARs During Pandemic
Update: Guide for Organizations to Respond to DSARs During Pandemic
Since the organizations are struggling to survive during the COVID-19 pandemic, they are restricted to operate daily tasks due to limited resources and workforce restrictions. With many other problems, organizations are also bound to be compliant with GDPR and respond to DSARs irrespective of the pandemic situation. Most employees are working from home, and the workforce has been reduced due to illness and leaves. In such times, it is challenging to meet the DSARs response deadlines.
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6 GDPR Principles that Help Organizations
6 GDPR Principles that Help Organizations
The General Data Protection Regulation defines six laws that every company should follow when they are collecting, processing, and storing a person's personal information.
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Critical Points to from CCPA that Demand Attention from Brands
Critical Points to from CCPA that Demand Attention from Brands
On June 28th, 2018, the California Consumer Privacy Act (CCPA) was signed by California’s Governor Jerry Brown as data privacy wake up call for the advertising industry. On January 1st, 2020, the CCPA was implemented officially, shaking the advertising industry to become more alert about the data privacy and information security of the users.
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Medical Information of 233,000 Individuals Exposed in Ambry Genetics Breach
Medical Information of 233,000 Individuals Exposed in Ambry Genetics Breach
A genetic testing laboratory based in California has confirmed the reports of an email hacking incident that may have exposed medical information of 233,000 individuals. This breach is the second-largest breach that was published on the Federal Health Data Breach Tally in 2020.
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Banks Issue Warning on Coronavirus Smishing Scams Wave
Banks Issue Warning on Coronavirus Smishing Scams Wave
Banks have warned everyone about the rapidly spreading Coronavirus Smishing scams in which cybercriminals are trying to exploit user privacy by exploiting Coronavirus pandemic situation.
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Huawei Wins UK Government's Vote to Launch 5G Network
Huawei Wins UK Government's Vote to Launch 5G Network
The onset of 5G networks has raised multiple concerns regarding information security and data privacy in many countries. Although many countries are planning to upgrade their networks from 4G to 5G mobile networks to enjoy 10x faster speeds, there are far bigger issues that demand insight.
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